Newton's First Launches the FIRST Big & Tall Athleisure Brand!

Buckle Up! Get Ready to Move Freely: Newton’s First Launches the FIRST Big & Tall Athleisure Brand! The athleisure revolution is about to get a whole lot more inclusive. We’re talking about soft, stretchy, breathable fabrics – the dream combination for comfort and functionality – finally hitting the streets in fashionable styles. Thanks to the work-from-home boom, athleisure sales have exploded, but what about the 11% of men who fall under the Big & Tall category? This massively, under-served population, is growing at nearly twice the rate of the regular-sized market, has been left out of the athleisure party – until now!

Enter Newton’s First, the brainchild of Wil Cuadros and Amit Patel, co-founders of The Winston Box, the wildly popular Big & Tall subscription box service. Tired of seeing this enormous gap in the market, they have launched a brand built specifically for Big & Tall men who crave comfortable, stylish movement.

Inaugural Collection

The debut collection from Newton’s First Clothing features a range of items designed to meet the unique needs of big and tall men. The lineup includes the Isaac Shirt, Duncan Pant, Travis Polo, Allen Jogger, Keane Shirt, and Thomas Short. Each piece is meticulously crafted with proprietary sizing, accommodating up to a 68″ chest and a 64″ waist, and offering tall sizes up to a 38″ inseam. The collection embodies modern fit and style, ensuring flattering silhouettes with fitted sleeves and gently tapered pants.

Get Ready to Move Freely: Newton’s First Launches the FIRST Big & Tall Athleisure Brand!

We’re breaking the mold (quite literally)! Inspired by Sir Isaac Newton’s First Law of Motion – an object in motion stays in motion – Newton’s First is all about defying limitations. Imagine clothes that move with you, not against you. No more feeling restricted by stiff fabrics and unflattering cuts.

Here’s what gets us pumped:

Fit for Every Body: Generous cuts, tapered silhouettes, and consistent sizing across the board (1XL to 6XL with waists from 40″ to 64″ and inseams from 30″ to 38″). We’ve tested and refined our sizing on over 50,000 Big & Tall men worldwide, ensuring a perfect fit that lets you move freely.
Fabric that Performs: High-quality, moisture-wicking, breathable, durable, and lightweight fabrics that keep you cool and comfortable, no matter what activity you’re tackling.
Fashion Forward: We’re striking the perfect balance between timeless staples and modern styles, drawing inspiration from the hottest athleisure and streetwear trends.
Customer-Centric Approach: Newton’s First Clothing enhances the shopping experience with customer-friendly policies. They offer free shipping on domestic orders over $50, free exchanges within 45 days, and free returns within 30 days. These policies reflect the brand’s confidence in its products and dedication to customer satisfaction.

And the cherry on top? Every Newton’s First garment is 100% sustainable, crafted from eco-friendly materials and using green production processes. Comfort, style, and performance are good for you and the planet!

We’re new to the game, but we’re ready to learn and grow alongside you. As a brand built by Big & Tall guys, we understand the unique challenges you face. Together, let’s rewrite the rules of movement and ditch the limitations of poorly designed clothing.