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The Bigger Picture  Proclaims The Spotlight for Plus-size Men During NYFW

The Bigger Picture  Proclaims The Spotlight for Plus-size Men During NYFW

XL Tribe The Bigger Picture Sept 2022 12
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The Big & Tall Men really showed up and showed out This year at NYFW. This years NYFW take over was made possible by Johnny Bigg & National Curves Day.

Size inclusivity definitely made some progress during New York Fashion Week. The Big & Tall community represented by National Curves Day, Inc., actively took matters into their own hands by launching “The Bigger Picture, A Plus-size Male Campaign” accompanied by a flash mob fashion segment sponsored by Johnny Bigg.

The Co-Founders spearheading this transformational movement are Big & Tall International Model and Influencer, Cameron “Big Cam” Boyland, Big & Tall Model and Voice Actor, Brandon Madden, Big & Tall Style Expert, and Creative Director, Steven Green, and Big & Tall Fashion Model, Soouizz Okeke. Sharing the common bond of modeling for Rihanna’s Savage x Fenty plus-size men’s lingerie, these gentlemen came together with a shared objective. They wanted more

opportunities that represented them for more than commercial value, while letting the world know that men of all backgrounds above

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sample size are ready to wear luxury clothes. The lack of diversity and inclusion for Big & Tall on the runway during fashion week has been a pain point for many years after being treated as a minority within the industry when in reality; they represent the majority with over 70% of the United States population considered “Plus Size.”

The Bigger Picture Press Release


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